Phil Collins- No Way Out Music Video 2

Thomas Austin Class A, Film and Tv Production Level 3, Unit 16:Music Video Production, 

Task 1- Report the Purpose, Styles, Conventions, and Techniques of a Music Video

24/09/2014- Video 2

Quick Brief of the singer:

Phil Collins was born on January 30th 1951, he is a British songwriter, singer, drummer and actor. When he was a child, he played the role of "The Artful Dodger" in the London Production "Oliver!" In 1970 he was the replacement drummer in the band Genesis, After the lead singer left the band in 1974, the band tried to find a new singer after 400 unsuccessful auditions they let Phil Collins sing. After much success as the lead singer in Genesis, Phil Collins choose to go solo and in 1981 he released his debut album "Face Value." This album was a bigger hit than any previous Genesis album. He carried on his success with solo singing and Genesis and was big throughout the 80s and 90s. In 1999 Disney hired Phil Collins to sing the songs for the 1999 movie "Tarzan." And they used him again for the 2003 movie "Brother Bear." {1}

Purpose:

Promotional:This song and music video was not used to promote a new album, but was used to promote the 2003 Disney film "Brother Bear." you can tell this because throughout the music video you will see clips from "Brother Bear." You can see the examples in the synergy.

You could say he used Disney to promote his music to the younger generation, he sang all the songs from "Tarzan", this might make the younger generation like the sound of Phil Collins and want to listen to more of his music.

Synergy:

Throughout this music video you can clearly see this song is linked to "Brother Bear." The first time you see the link is at [0:15]:

This will go on throughout the video. Here is showing you they will use it throughout the song, in the middle at [1:42] and at the end [3:27]:

 After [3:27] you will no longer see any clips from the movie, and will finish off with Phil Collins and a choir.
Producers Strategies:
Walt Disney Records which is a major record label was the label that produced "No Way Out." Disney are probably the biggest and most well known company in the media industry, and their music industry is no different. Walt Disney Records founded in 1956 under a different name of "Disneyland Records." They renamed it to "Walt Disney Records" in 1989. They mainly specialise in Disneys motion pictures and their theme park. Sometimes they will produce studio albums from teen pop artists. For example, they released albums for Selena Gomez, Jonas Brothers, Demi Lovato, etc. {2}

Styles
Phil Collins "No Way Out" will use the narrative style, he tells the story by using the Disney digital animation "Brother Bear." If you have not seen the film "Brother Bear" then the story of the music video won't make too much sense and just sounds like a love song.

For example at [1:51-1;57] Phil Collins sings "And I can face another day," and then you will get a clip from "Brother Bear" where you see the bigger bear Kenai looking for Koda to help him return to his human form after being turned into a bear:

 Conventions:
"No Way Out" uses allusions to allow the viewers to understand the lyrics. The music video will use scenes from "Brother Bear" to imply the story and the lyrics. So if you have not seen "Brother Bear" you might think its something different.

For example at [1:06-1:11] Phil Collins sing "Everyone I love, their all gone." And after you see the clip from "Brother Bear" with Koda running away from Kenai and then Kenai looking back realising is is alone, this is because Kenai upset Koda, and Koda was the only one left that cared for Kenai. To the people that has seen "Brother Bear" this is Lyric Interpretation, because you know that scene and what happens. But for people that has never seen "Brother Bear" this clip is implying thats what happens:

Another example is at the end of the song when it starts to get happier, you know see scenes with Koda and Kenai working together. They worked together to stop the evil person trying to hunt them. Then Phil Collins sings at [3;02-3:28]"I see my future, and your forgiveness is setting me free, and I can see another way, I can face another day." And during all that you can see the spirits forgiving Kenai for what he did in the beginning of the film and returned him into human form. At [3:08[ you can see that the spirits are around:

 Then at [3;21] you can see the spirits with Kenai:

And finally at [3:26] you see the spirits have returned Kenai back to human form:

But the only way you would know that Kenai needed forgiveness from the beginning is if you have see the film.

If you listen to the song before watching the music video, the lyrics sound like a generic love song.

Techniques
This song rarely cuts towards the beat during the verse's of the song, but and random parts of the choruses it will. At [0:27] when the song has jumped into the chorus it cuts towards the beat. And then when the chorus ends at [1:00].

The song uses Disney's animated film for there special effects, this has been shown throughout this post. Here are the times you see it in this music video. [0:14-0:20], [0:32-0:33], [0:47-0:49], [0:55-0;58], [1:08-1:11], [1:23-1:25], [1:28-1:30], [1:41-1:45], [1:51-1:58], [2:03-2:05], [2:21-2:24], [2:27-2:28], [2:29-2:31], [2:34-2:38], [2:44-2:47], [3:06-3:09], [3:19-3:21], and [3:26-3:27].
Also throughout the song they will use a green screen, this will show two different things, one will show you a different scene with Phil Collins and another will have a background.
At [0:32] you can see Phil Collins sitting on a bed and the back wall is a background of a forest:

And at [0:42] you can see the background behind Phil Collins:

And here at [0:52] of them using that green screen to display two images of Phil Collins and the room:

 I feel they are using miming and lip syncing for this video, because throughout the video you can see his lips moving at all times. But it sounds to clear to be singing live.

Zoom Movements:
There is a slight zoom movement at [0:44-0:45] where the camera is zooming closer to Phil Collins:

At [2:07-2:09] you can see the camera zooming out:

Panning Movement:
The camera movement they use the most is the panning movement, I am going to give you an example from the beginning, middle and the end.

At [0:42-0:43] you can see the camera panning to the right:

At [2:18-2:20] you can see them using this movement in two different scenes:

And at [3:44-3:49] you can see them again using the panning in two different scenes back to back:

Tilt:
There is a tilt camera movement, but it is shown using the "Brother Bear" footage, while the filming camera is still stationary this occurs at [1:41-1:42]:

But the majority of the music video, will be still video. There is little camera movement.

Camera Angles:
They have used three different camera angles during the music video. These are High Angle shots, Low Angle shots and Eye Level shots.

High Angle Shot:
I have noticed this angle once during this music video, and they only used this angle in the "Brother Bear" shot quite early on. You see this at [0:16]. But the camera you are seeing it at is at a low angle:

Low Angle shot:
You see this angle throughout the video, you see it filming Phil Collins and you see it filming the TV screen.

You can see it at [0:37] you see it quite low to the ground:

Again at [1:25]:

You see another one at [2:25]:

 And again at [3:34]:

Eye Level:

The majority of the video is shown at eye level. They use this angle while filming Phil Collins and the choir.

Some Examples:

At [0:08]:

At [1:27]:

At [1:46]:

At [2:10]:

At [2:41]:

And another one at [3;30]:

This video has been edited at a reasonable pace. It is quite easy to follow, there is usually a gap of 3-5 seconds between cuts.

References:

[1]-Ruhlmann, W. (2014). Artist Biography by William Ruhlmann.Available: http://www.allmusic.com/artist/phil-collins-mn0000337119/biography. Last accessed 24 Sep 2014.

[2]-Graser, M. (2013). Ken Bunt Promoted to President of Disney Music Group. Available: http://variety.com/2013/music/news/ken-bunt-promoted-to-president-of-disney-music-group-1200329694/. Last accessed 24 Sep 2014.

Bon Jovi- What About Now Music Video

Thomas Austin Class A, Film and Tv Production Level 3, Unit 16:Music Video Production, 

Task 1- Report the Purpose, Styles, Conventions, and Techniques of a Music Video

23/09/2014- Video 1

Quick Brief about the band: 
Bon Jovi is a New Jersey rock band that was formed in 1983, there lead singer is Jon Bon Jovi, their guitarist is Richie Sambora, their keyboardist is David Bryan and their drummer is Tico Torres. The song "What About Now" is one song of an album they released in 2013. {1}
Purpose:
Promotional:
This music video is to promote Bon Jovi's new album, and their tour. At the time [3:53], they have the cover art of the new album which is called "What About Now":

But their main purpose of this music video was to promote their "Because we Can" tour, throughout the video you see their team preparing for the concert, the band singing live on stage, and their fans.
At [0:34] you can see them preparing the stage and their equipment using a birds eye view of the stadium:

You then see this clip again at [4;21]:

At [0:48] they use an extended long shot, this shows us that they are now singing live in a stadium:

At [0:56] they also use a extended long shot to establish their live audience:

Throughout the video you can see a few scenes of a plane, this will imply that its promoting a tour around the world and not just a single concert. These are at [0:37] and [2:19]:

At [2:49] in the video you see a view scenes of Jon Bon Jovi and Richie Sambora practising for the concert:

And at [3:25] you see one of Jon Bon Jovi practising his vocals:

These two pictures are in a more black and white picture, this could be implying they are in a past time.

Synergy:
This video does not use any synergy, this is not connected to any film or TV show, and they don't have any adverts that use this song.

Producers Strategies:
Bon Jovi are part of the, major music labels, "Island Def Jam Music Group." This label is a subdivision of the biggest music label is the world which is "Universal Music Group." This label was formed in 1999 when Universal Music Group Merged "Island Records" and "Def Jam Recordings." {2}

Island records have been around for over 50 years. They was founded in 1959 by Chris Blackwell and Graeme in Jamaica. They are also the producers of Fall Out Boy, Snow Patrol, The Killers, The Vamps, etc. {3}{4}
Def Jam Recordings founded in 1983 and specialises in hiphop and urban music. The founder is Rick Rubin and Russell Simmons in America. They produce music for 2Chainz, Big Sean, Kanye West, Mariah Carey, etc. {5}{6}

The Director of this music video is Jacqueline London, she also edited the music video. She mostly directs music videos, majour videos she has directed are, Avril Lavigne ft Chad Kroeger- "Let Me Go," P!nk ft Nate Ruess- "Just Give Me a Reason," Michael Jackson- "Hollywood Tonight," and many many more. {7}{8}

At the end of the music video, they have a black screen with white text about the producers. This is at [4:29-4:33]:

Styles:
The What About Now video has a couple of styles to the video, the main style uses live footage, but then in the background they have some digital animation. Throughout the video they show them preparing the stage, Bon Jovi about to walk onto the stage, live concert scenes, you can also see in some scenes the band signing papers for their fans. With all that you can also see in the background of the live concert some animations.

The music video starts off with preparing and Bon Jovi about to walk onto the stage at [0:04];

Then they have animated a molotov cocktail exploding at [0:30], after it explodes thats when the music starts:

After the beat starts at [0:31] you will then see Bon Jovi on the stage playing:

Then at [0:32] you get a shot of the audience:

 Then after you see the band playing a little bit, at [0:41] you see a Banksy style picture animated standing up:

Then at [1:04], they will show you the band signing:

And all of this will show up throughout the whole video.

Conventions
Lyric Interpretation:
Throughout the song you can tell what Bon Jovi is singing about it through the animation behind him for example a few seconds before [0:46] the lyrics said "You want to start a fire" and the animation behind him then throws a molotov and starts a fire. These few seconds extends and confirms what the band has just sung :

 But it doesn't always use animations to confirm what he is saying. For example at [0:48] Bon Jovi sings "You gotta get behind the wheel, if you ever going to drive that car." He then shows at [0:51] the band in a car:

But the song will mostly use the animations for the lyric interpretation. For another example a little later on in the video. At [1:51-1:53] they sing "You want to start a fight," and then at [1:54] you will see a animated fighter:

Then at [1:54-1:57] Bon Jovi sings "you gotta take a swing." And then the animated fighter will swing a punch from [1:56-1:58]:

Techniques:
This song uses a range of techniques, but it mostly uses a CGI background. This background is used throughout the song. As demonstrated earlier in this document.

At times through this song they cut to the beat, at [0:30] after the molotov hits the floor, you get a large guitar and drums beat and it will cut to bon jovi on the stage:

But a part from that little cut to the beat, there is not much else. They are just random cutting between scenes.
They have used playback and lip syncing, you can tell this because they are singing during the live performance, but you can't hear the audience singing along. At [1:44] you can see the audience singing along, but you can hear it through the video:

This video will use two screens, they have the camera screen, but then behind the band, they are singing in front of a Green Screen, this is so we can get both the band and the animations.
For Example at [0:43] you can see the band and behind them is a screen, even though in the video it looks like multiple screens, it is only the camera screen and the green screen:

 And again at [3:12]:

In very few shots during this video, you can see a screen that the stadium has built in to have a close up of the stage for people further back. At [3:48] you can see it giving a close up on Richie Sambora's Guitar:

Zoom Movements:
In the start of the video you see they use the zoom camera movement at [0:00-0:01], they use this to zoom into the Bon Jovi's logo:

At [0:38] The Camera will then zoom in again, this time they zoom into the singer Jon Bon Jovi:

And again at [0:41-0:43]:

And again at [1:19-1:20]:

And finally at [4:17-4:18] you can briefly see the camera zoom out, I have slowed the video down by 50%, this is so its easier to see:

Panning Movements:
There is a lot of panning movements in this music video, here are a few of them:
In the Beginning: From [0:01-0:02] you see them panning away from the cart:

At [0:55-56], you can see them using panning movement to capture the audience:

At [1:29-1:30], you can see them panning from Jon Bon Jovi to the audience:

And finally at [3:27-3:28]- You can see a better panning movement shot of the audience, this one shows more of the stadium:

Handheld Shooting Movements:
Throughout the start of the clips you will see them using handheld movements, they have used these from
[0:03-0:05]:

[0:07-0:10]:

[0:13-0:14]:

[1:14-1:15]:

and [4:22-4:27]:

In all of these clips, they are using the handheld shooting movements when Bon Jovi is walking on and off the stage.
Tilt:
This camera movement is not used a lot in the music video, but it is used at:
[00:56-00:57]- They used it here to show the wires and the setting up of the stadium for their concert:

The rest of the video does not have any camera movements, it is mostly a still video.

Camera Angeles:
There is only three different camera angles they use during this video. These are High Angle, Low Angle and Eye Level.

High Angle Moments:
This angle is used quite a lot during this mostly when the camera is in the stands, this is used to make us feel like we are actually at that concert listening to them live.

1. The first time you see this Angle is at [0:13], you are sitting quite high up and pointing down onto the stage:

2. You then see another audience high angle at [0:53]:

 3. At [1:23] you see it from another position:

4. A few seconds later they use that shot behind the band singing:

5. Further on in the video, at [2:56] you see it again in a different position:

This does look exactly the same as the first one, but you can see a slight difference where the spotlights are placed.
You then see it another two times at [3:42] and [3:44]:

But that don't always use this angle for the eyes of the audience. They use it in the beginning and at the end to show us the set up of the stadium.
At [0:34]:

And At [4:21]:

Low Angle:
I feel this angle is used the least in the video, and its very hard to tell if its angled or Eye Level, this could be to show us that Bon Jovi are a big band and you need to see them live.

The first time you see this angle is at [0:28], it is very slight, but you can see a small tilt:

You can see a large tilt at [0:50]

Again it is a very small tilt at [2:31]

And the final one is at [3:25]:

Eye Level:
This video uses this angle the most during the video, they mostly use it when they are filming the Band, but sometimes you see this angle filming the audience. I will now show you a few clips. a few from the beginning, a few in the middle and few in the end. This is because most of the video uses this angle for the video.


Beginning:
At [00:18] you can see the camera is placed without any tilted angle:

At [00:30] This may look like it has a slight angle, but it is pointing directly at the stage and the band:

At [00:46] and [00:54] you get two good eye level views of Jon Bon Jovi:

Middle:
At [1:44] you can see a eye level few of the audience:

 At [2:14] again there is another one of Jon Bon Jovi:

At [2:19] you will see a eye level shot of Jon Bon Jovi again but this time on a plane:

Ending:
At [3:36] you see an eye level angle of the drummer Tico Torres, they use this angle of him throughout the video:

At [3:56] you can see another eye level view of the audience kissing:

 And at [4:22] they use this angle to show Bon Jovi leaving the stadium:

This video has a fast paced editing style, this made it very difficult to know what angles they have used at certain times.


References:
[1]- History Rocket. (2012). Bon Jovi History. Available: http://www.historyrocket.com/Music-History/Bon-Jovi-History.html. Last accessed 23rd Sep 2014.
[2]-Business Week. (1999). Company Overview of The Island Def Jam Music Group, Inc.. Available: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=2688916. Last accessed 23rd Sep 2014.
[3]-Independent. (2009). Island: The record label that changed the world.Available: http://www.independent.co.uk/arts-entertainment/music/features/island-the-record-label-that-changed-the-world-1676691.html. Last accessed 23rd Sep 2014.
[4]-Island Records. (2014). Artists. Available: http://www.islanddefjam.com/artists/default.aspx?labelID=62. Last accessed 23rd Sep 2014.
[5]-Neate, P. (2011). Def Jam Records launched by Russell Simmons and Rick Rubin. Available: http://www.theguardian.com/music/2011/jun/13/def-jam-launched-simmons-rubin. Last accessed 23rd Sep 2014.
[6]-Def Jam. (2014). Artists Archive Def Jam. Available: http://www.defjam.com/artists/. Last accessed 23rd Sep 2014.

[7]-Gottlieb, S. (2013). Bon Jovi "What About Now" (Jacquelyn London, dir.). Available: http://www.videostatic.com/watch-it/2013/05/01/bon-jovi-what-about-now-jacquelyn-london-dir. Last accessed 23rd Sep 2014.

[8]-SunsetEdit. (2014). Jaquelyn London . Available: http://www.sunsetedit.com/london.html. Last accessed 23rd Sep 2014.